Description
Description
This clear and concise book was published by Apress (2019). It is a must-have guide in which the author delineates the growth stages of startup figures and the four stages of scaling the startup—in other words, one goes through the phases of winning the first customers, building a scalable business model, sprinting to liquidity, and running the marathon. The author bases his work on 88 interviews with CEOs and venture investors in the areas from Silicon Valley to Tel Aviv. Based on the same information, Cohan presents the seven main levers of scaling, by which a leader can employ one or more of these levers to accomplish the arduous task of turning an idea into a company that lasts and eventually reaches the billion-dollar mark. The seven levers run the gamut from developing growth trajectories to preserving culture.
Why Read This Book
Get a research-based framework for scaling any startup through strategic leadership, disciplined growth, and capital mastery, drawing from real-world insights from global founders.
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