Description
Description
For founders who aspire to create a legacy, not just a business, it’s a must-read. Savvy. For all Announcing Business is a contact sport, where the traps that bring down “giants” are outlined in practical detail and examples of both successes (and some failures) Just published by the American Management Association (2011), this book is written by business-strategist John Bradberry and it’s all about why you need more than mere passion—how to marry enthusiasm with preparation, strategy, and market
Why Do We Read This Book?
To understand how to channel passion into effective strategy, avoid common startup pitfalls, and launch a business that thrives in the real world.
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