Description
Description
This game-changing classic by HarperCollins e-books explores why people say “yes”—and how to protect yourself from manipulators. Using decades of scientific research and real-world examples, Dr Cialdini decodes the psychology of compliance, marketing ploys, and human decision-making to give readers the essential tool: the art of ethical persuasion.
Why Do We Read This Book?
It aids in our understanding of how influence forms every decision we make—from buying decisions to relationships; it enables us to positively apply persuasion in leadership, sales, and communications.
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